The story of Les Récupérables begins with Anaïs DW.
Working for a charity shop, she sees 300 kg of materials coming to the shop every day as a consequence of our overconsumption. Fast Fashion is not made to last but to be bought, consumed and thrown away. Clothing qulality has been divided by 3 and consumption multiplied by 3 since 2000.
Based on this observation, Anaïs DW decides to launch a sustainable concept creating Les Récupérable: a fashion brand [really fashion] following the upcycling principles, 100% made in French integration workshops. Anaïs meets material producers and offers them a second life for their fabrics that are sitting around.
Get into a French production is a very nice idea on paper but more complex in reality . Especially when it comes to upcycling, limited series products and vintage linens. In Paris, Marseille and Roubaix, workshops are the lungs of Les Récupérables. We have relationship of trust and admiration for those who have made of crafts and integration their priority.
At the start no store, so Anaïs DW at the idea of creating secret sales in unusual places to allow the community to try the creations and to meet. It is Center Commercial, a pioneering Parisian boutique in responsible fashion that opens the first door to the brand.
Doing a crowdfunding campaign is very educational, especially when you are working to deliver on time. The enthusiasm of the hundreds of people who shared the Ulule adventure was proof that we can be committed and fashion . Then, a flood of articles in the media like Arte, Europe XNUMX, Le Monde, France Inter… Demonstrated that "the niche must become the norm ».
The collections, punctuated by parades-performances [Paris city hall, XNUMXth century town hall, Center Pompidou library] gave rise to the idea of a fixed place where creations could be tried out at any time. Anaïs DW called on the talented interior designer Zoé De Las Cases to furnish our 90m2 of love at the foot of the Sacré-Coeur.
From now on, the boutique-workshop can accommodate all those who want to join the klub. It is also our bright and spacious workspace where we defend our values on a daily basis that makes us want to get up in the morning.
Les Récupérables is a passage to the act, a utopia which becomes reality.